GRIN STUDIOS GLOW 365

Grin Studios Glow 365 program is a glow stick product line, designed and produced exclusively for Target stores nationwide. Debuting Spring 2017, the Glow 365 program will encompass 4’ of retail space at over 550 Target stores. Including a wide range of glow stick products, the Glow 365 line ranges in price from $3 to $15 SRP.

As Creative Development Manager at Grin Studios / MJ Holding LLC, I assisted the VP Of Business Development in constructing the line list to hit multiple price points and design directed the development and execution of the Glow 365 packaging look. To do so, I managed the freelance artists developing initial line look options, reviewed them with internal and external teams, and directed the design of a cohesive line look across the Glow 365 brand. I also worked closely with internal teams to hit in-store deadlines, develop planograms for in-store instructions, and manage the project from a design perspective.