Grin Studios - EveryDay Line

Grin Studios Toys is a collection of non-licensed, reasonably priced novelty toys. Grin Studios Toys are sold across the US and Canada in Target, Toys R Us, Meijer, Walmart, K-Mart and Shopko. This includes front-end store placement at 3800 Walmart stores, 4’ of retail space at 1800+ Target stores, 4’ of retail space at Shopko stores, and 8’ of retail space at Meijer stores. In addition to Grin Studios’ non-licensed items, Grin Studios also participates in seasonal sets for all listed chains, such as Holiday, Easter, Halloween, and Americana. At over 8000 stores total, Grin Studios had an excess of 40 million retail sales in 2015.

As Creative Development Manager at Grin Studios / MJ Holding LLC, I managed external freelance designers and internal resources to bring new and exciting toys to market. Working within the constraints of an existing package look, I managed external freelance designers and developed a cohesive line-look for our extensive list of reasonably priced novelty toys. In addition to managing the packaging aspect of the process, I also managed the development of the novelty toys themselves. I worked closely with our vendor partners to explore new opportunities and create unique products using a wide range of custom tooling as well as improving upon existing toys in our line.