Grin Studios - Dig Its

Grin Studios Dig Its are a uniquely branded line of explorative dig out toys. The original Gold Dig It has taken in over 2.2 million dollars of retail sales, and the line has been expanded into a family of eight products. Each Dig It toy has a 1 in 24 chance of uncovering a real piece of gold, silver, or gem (such as a sapphire, ruby, emerald or diamond). In addition to these six original sized Dig It products, Grin Studios also offers two super-sized Dig It products: the Super Gold Dig It and the Super Diamond Dig It, which feature prizes twice the size of the standard. All Dig It products that do not contain real gold, silver, etc, contain polished collectible stones of differing sizes and colors.

As Creative Development Manager at Grin Studios / MJ Holding LLC, I worked with the existing Gold Dig It product and redesigned the labels, instruction sheets, and tools for a better product experience. In addition to bringing the existing Gold Dig It to the next level, I also worked closely with our sourcing partners to develop and produce the additional seven Dig It products, as well as seasonal Dig It products for Holiday, Easter, and Valentine's Day.